The objective of an advertisement is always trying to generate a need in the people. Commonly, a confort or additional pleasure need. But there’s a limit… You shouldn’t try to instill people an unsafety feeling which leads to paranoia, just to raise your product’s sales. However, lots of companies do it, because they think, like Maquiavelo, that “the end justifies the means“…
Here we have a sample of that… The lyrics of the jingle are below… Both in the advertisement’s original language (spanish) and in english…
Edit (2010-07-07): added the video “REINO” and the advertisement “Diana Arroz“. Edit (2009-10-30): added the video “Licuadora (Stickers)“. Thanks Jesi and Melu for the link! Edit: new advertisement “Caldo Bajo en Grasas” added.
These are the advertisement spots made by the argentinean company “Luchetti” for its soups. They’re really very good!
The first one is some sort of jingle presentation, but the other ones are very short and funny stories… The best one, for me, is the last one “The Master of the Sopas”…
O each video, while it’s already playing, you can click the HQ button to watch them in high quality…
Recent Comments